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Some brands have decided to go further Latest Mailing Database others. They have embraced so-called micro-influencers. These are small-scale influencers who don’t have as many followers as big influencers, but generally generate higher engagement rates from their followers. This may be due in part to the fact that they don't seem to be out of reach. social Latest Mailing Database influencer marketing illustration One of the great advantages of such micro-influencers is that people around them won’t necessarily recognize them.