What is Twitter, what is it for and how exactly does this social network work? It is possible that, on more than one occasion, you have asked yourself " what exactly is Twitter ", given the social impact it has today and the large number of mentions made of this platform in all the media. And it is that, without a doubt, being this a network with more than 350 million active users around the world, it is not surprising that, at least, you have been curious to know it and also know how it works inside. In addition, this is an almost essential channel that you must include in the Social Media Plan of your company or digital business. For this reason, and without further delay, today you will clear up your doubts, since in addition to its exact definition, I will show you exactly what Twitter is for and what things you can do on it.
Thematic content menu What is Twitter? How was Twitter really born? What exactly is Twitter for? Basic Twitter terminology, do you know them all? How does Twitter work and how to use it within my Social Media strategy? How can I send a tweet? What is Twitter? Twitter is a microblogging social network, which allows you to send messages of 280 characters, which can be seen by other users and you can follow other accounts of your interest, in addition to getting followers who, in turn, follow you. These messages are called "tweets" and, although these are specifically public, it is also possible to start private conversations, where these messages are called DM (Direct Messages or "direct messages"). Twitter is, in other words, one of the social networks with the most users in the world and one that has the most active users (as we have mentioned before, already surpassing the barrier of 350 million).
How was Twitter really born? If we go back to the origins of this digital platform, we can say that it was founded by Jack Dorsey, Evan Williams and Biz Stone in 2006. At the beginning, they were clear about the concept they wanted to create: a platform that "inherited" the original essence of classic mobile SMS and that, in turn, allowed users to be permanently connected, as well as to be aware of updates. from other users. How was Twitter really born? The first dilemma phone number databasewas caused by its name, which began as « Status » (stat.us). However, Dorsey and company intended to collect in their name the essence of being able to tell our thoughts to our friends, from wherever we are. So, they had the great idea to come up with a new name: “ twitch ” ( tic ). This came to simulate the vibration sound of smartphones when receiving a short message from this social network. But they weren't too convinced either.
All this, until they finally thought of " Twitter ", a name that appears to date, since according to them (and the dictionary), it means something like "small burst of inconsequential information" and "the sound of birds communicating with each other". they". That's where it comes from, in addition to the figure of your pet, the essence of why this platform is called that today. In addition, it was an easy name, short and in tenths of seconds, it was recognizable by everyone who heard it. And, now that you know how it was born, you may be wondering what its main virtues are: What exactly is Twitter for? With the use of this platform, we can achieve several beneficial effects for our brand and to generate a reputation in accordance with our institutional values: » Create brand image As I just mentioned, this social network allows us to publicize our company on the Internet and the values we want to promote in it, making it known to more people around the world every day, given the international reach of the platform. Thus, having a constant activity and being present in Online events of our commercial sector, we will achieve a better Brand Positioning in the minds of our potential clients.